Title: Stage Side B Artist: Choi Jae Sung Track: 07 Track List As of January 2018, Lil Nas X has not debuted in the mainstream. But I’ve drawn a lot of inspiration from his songs and marketing methods, especially studying Old Town Road quite a bit. Naturally so. Old Town Road is a monumental song that topped the…

Album 17. Stage The suddenly released Stage Side A album by Sedalbaekil’s unit Masked Robber caught a strong tailwind. There were two kinds of winds propelling it forward. The first was created by the viewers of Self Made. The second was created by the trust in the Sedalbaekil brand itself. Everyone started listening to Stage Side A. Of course, the reason they could ride that…

After Coming Up Next Season 2 Episode 4 aired, the internet was naturally flooded with talk about Separate sung by Koo Taehwan and Lee Ion. It was only natural. The buzz of a variety show aiming for a 20% viewership rating, the nationalistic sentiment triggered from the Apple ad contract and schooling the white band BOTY, and the expectations…

A person’s perception can truly change many things. The Olympics are one of the best proofs of that. If you look at the records throughout Olympic history, aside from a few events where extraordinary prodigies appeared, the records always show a steady upward curve. In 1908, the marathon world record was 2 hours 55 minutes…

During the airing of Self Made Season 2 Episodes 2 and 3, many issues came up. The most “ordinary” of those issues was the program’s success. ‘It’s kind of funny to call that ordinary.’ The reason PD Kang Seokwoo and M Show saw it that way was simple. The buzz around Sedalbaekil was bigger than that of Self Made. Normally,…

I’ve worked in the U.S. for a very long time, but I don’t have much connection with HR Corporation. I know a fair amount about HR Corporation itself, but I don’t really know the personalities of its members. That’s because HR Corporation aims for the traditional white-majority mainstream culture. Some might tilt their heads hearing…

The reason why Koo Taehwan is pointlessly obsessed with MBTI, and why I am pointlessly watching him do so, is simple. “This is weird…” “So much free time…” “Didn’t know time could just… exist like this.” Just like the members’ bewildered murmurs, it was because we had free time. It’s been over half a year…

Many people in Korea dislike “national pride content.” They find phrases like “praised by America” or “admired by Spain” too cringeworthy. And people often assume this is a uniquely Korean trait—but that’s not true. In fact, national pride runs even stronger in America. Whenever they interview foreign stars, Americans often try to emphasize the superiority…

As Sedalbaekil made their rounds at the year-end music shows, they generated plenty of buzz. Of course, the buzz wasn’t about awards. Sedalbaekil received hastily-created, vague awards from the three major broadcast networks. The reason for these new awards was simple: if they gave Sedalbaekil the same award that had gone to someone else the…

At that moment, with heavy footsteps, someone walked up to the grand piano and sat down. But their face wasn’t visible. A pure white mask—the key prop from the State Of Mind music video. The pianist was wearing that mask. -That’s Han Si-on, LOL -Yeah, 100% -But doesn’t he look a bit shorter sitting down? -Maybe he…